Esquire Realty Ciaramella & Co.

I get calls all the time from sellers whose homes are listed but aren’t moving. Before I talk about a price reduction, I want to figure out why.

How are the photos? The description? The marketing? Are open houses happening? Is the agent answering the phone, following up and accommodating showings?

If those things aren’t happening, I’m not immediately convinced the price is the problem. New photography, better presentation, fresh marketing and a completely different strategy can absolutely breathe life into a stale listing.

But if all of those things are happening, buyers are coming through the door and nobody is making an offer, eventually we have to be honest about the price.Great marketing gets attention.

Great agents get people through the door. Neither can make the current buyer pool pay more than they believe a home is worth (which by the way, IS your home’s value!).

Sometimes you need a new strategy. Sometimes you need a new price. And sometimes you just need me, lol.