One of the biggest misconceptions I see when pricing homes is the belief that every dollar spent on renovations automatically increases the value of the property. It doesn’t work that way. Some improvements consistently help resale value. Others were wonderful for your own enjoyment but do very little for the market. But here’s the truth-…

One of the easiest ways for a realtor to win a listing is to promise the highest price.Sometimes I simply refuse to do that. There have been many appointments where I sat down with a seller, reviewed the numbers, and told them something they did not want to hear. Occasionally that means I lose the…

I see properties mispriced all the time, and very often they’re listed by agents who don’t actually live and work in this area. There are real distinctions between Hamilton Beach, Old Howard Beach, New Howard Beach, and Lindenwood. When those differences are missed, pricing and marketing are off from day one. I’ve seen open houses…

Everyone thinks their deal will be easy.“It’s a simple purchase.”“No issues.”“Clean deal.”It almost never is. 𝗥𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗶𝘀 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗮𝗻𝗶𝗺𝗮𝗹, 𝗮𝗻𝗱 𝘂𝘀𝗶𝗻𝗴 𝗮𝗻 𝗮𝘁𝘁𝗼𝗿𝗻𝗲𝘆 𝘄𝗵𝗼 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗰𝗮𝗻 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗱𝗲𝗿𝗮𝗶𝗹 𝗮 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗻 𝗿𝗲𝗮𝗹𝗶𝘇𝗲 𝘄𝗵𝗮𝘁’𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: ➡️ 𝙍𝙚𝙖𝙡 𝙚𝙨𝙩𝙖𝙩𝙚 𝙩𝙞𝙢𝙚𝙡𝙞𝙣𝙚𝙨 𝙖𝙧𝙚 𝙚𝙭𝙩𝙧𝙚𝙢𝙚𝙡𝙮 𝙨𝙚𝙣𝙨𝙞𝙩𝙞𝙫𝙚.Contracts, rider negotiations,…

True story I wish wasn’t so common. Another agent asked to show one of my co-op listings. Their buyer has a 50% DTI. This building requires 33% or less. When I asked about it, the agent didn’t even know what DTI meant… yet had a full day planned showing co-ops the buyer cannot qualify for.…

Happy, young couples with big smiles. And even though they work as a dog walker and an under-water basket weaving instructor, they have endless budgets. Everything feels exciting, hopeful, and is neatly wrapped in a bow by the end of the episode. Lol well, that usually ain’t it. A huge number of real estate transactions…

If we’re going to sell your home together, easy access is essential. No matter how beautiful my photography is or how much I advertise, homes don’t sell from the sidewalk. 𝗩𝗮𝗰𝗮𝗻𝘁 𝗛𝗼𝗺𝗲𝘀: 𝗔 𝗟𝗼𝗰𝗸𝗯𝗼𝘅 𝗪𝗼𝗿𝗸𝘀 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗙𝗮𝘃𝗼𝗿 🔐For vacant properties, allowing a lockbox is one of the smartest decisions a seller can make. Access…

When you’re selling real estate as an Executor or Trustee, you’re acting for the benefit of beneficiaries. That means the sale isn’t just about getting to the closing table; 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴 𝗮 𝗳𝗶𝗱𝘂𝗰𝗶𝗮𝗿𝘆 𝗱𝘂𝘁𝘆 𝘁𝗵𝗮𝘁 𝗺𝗮𝘆 𝗯𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝗲𝗱, 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗲𝗱, 𝗼𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗱 𝗹𝗼𝗻𝗴 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝘃𝗲𝗿. Below are key listing principles I use…

At a good open house, I turn into a full-blown party host- greeting nonstop guests, chatting, sharing details, and floating on adrenaline so I don’t even realize how bad my feet hurt. 🚩 𝗪𝗵𝗲𝗻 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗣𝗿𝗶𝗰𝗲𝗱 𝗥𝗶𝗴𝗵𝘁If I’m eating a sandwich and cleaning out my trunk during your open house, that means one of…