Esquire Realty Ciaramella & Co.

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗴𝗿𝗲𝗲 𝗼𝗻 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 𝗬𝗼𝘂 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗴𝗿𝗲𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀.

Price it right. Keep it accessible. Respond quickly when I need you to. If those three things stay intact, the deal has a better chance of moving forward favorably.

My job is not to take sides (although I will sit and listen if you need to vent!). My job is to keep things moving, keep things organized, and make sure the decisions that actually impact the outcome don’t get lost in everything else.

Decisions still need to be made, and they need to be made clearly. Price changes, offer responses, repairs, closing timelines. If those get delayed or inconsistent, buyers feel it immediately and start to pull back.

It’s not uncommon to have two separate or a neutral third party closing attorney. I can help guide that process and connect you with people who deal with these situations regularly so things stay clean and focused.I also act as a buffer. Not everything needs to be a direct conversation.

I can coordinate showings, manage access, keep communication structured, and make sure nothing stalls out over avoidable friction.

Getting the property ready has to be straightforward. Cleaning, staging, small repairs. If that turns into a point of conflict, it delays everything and shows in how the property presents.

𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝘀𝘁 𝗺𝗼𝗻𝗲𝘆. 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗺𝗮𝗱𝗲 𝗼𝘂𝘁 𝗼𝗳 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝘀𝗽𝗶𝘁𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗻𝘂𝗺𝗯𝗲𝗿. 𝗧𝗵𝗶𝘀 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗲𝗺𝗽𝗼𝗿𝗮𝗿𝘆 𝗮𝗻𝗱 𝘆𝗼𝘂’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝗻𝗼𝘂𝗴𝗵 𝗮𝗹𝗿𝗲𝗮𝗱𝘆.

𝗜 𝗰𝗮𝗻 𝗴𝘂𝗶𝗱𝗲 𝘆𝗼𝘂 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗳 𝗮 𝗯𝗮𝗱 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻.

If you’re living in the home, the showings can feel invasive, and then on top of that, people are rude. Last minute requests, time changes, cancellations, and even no shows. Sometimes I get people with smelly feet, show up juggling ten coffees and a chihuahua in a bag, or have their loudmouth uncle with them who hates your wallpaper. They all might buy your house, so let’s just get through it together.

Vacant homes are easier to show and sell but there are plenty of annoying elements as well. Lights get left on, heat or AC gets adjusted, and despite signs, notes, and instructions everywhere, not everyone follows my rules. Is it an inconvenience? Yes. Is it preventable? Not entirely. It’s just part of the process.

Every showing is an opportunity, and the more access you allow, and the more you say #namaste 🧘🏼‍♀️ and just relax, the more opportunities you create. That’s what actually gets homes sold. Limiting access because it’s annoying might make your day easier, but it usually makes your sale harder.

We’re trading a little inconvenience now for a successful sale. And that trade is always worth it!

Open houses can go one of two ways. Smooth and controlled, or chaotic and uncomfortable for everyone involved. The difference usually comes down to planning and knowing how to read the room before the first buyer even walks in.

𝗕𝗲𝗳𝗼𝗿𝗲 𝗜 𝗵𝗼𝘀𝘁 𝗮𝗻𝘆 𝗼𝗽𝗲𝗻 𝗵𝗼𝘂𝘀𝗲, 𝗜 𝗰𝗵𝗲𝗰𝗸 𝗺𝘆 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗺𝗲𝘁𝗿𝗶𝗰𝘀. I look at how many people have viewed and saved the property, and I pay attention to how many agents are opening my promotional emails. That data tells me what kind of traffic I am realistically preparing for.

Two weeks ago, I had a property with extremely high interest. I knew it was going to be busy, so I staffed it accordingly. 𝗧𝗵𝗿𝗲𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 𝗼𝗻 𝘀𝗶𝘁𝗲, 𝗽𝗹𝘂𝘀 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗰𝗿𝗼𝘄𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗮𝘁 𝘁𝗵𝗲 𝗳𝗿𝗼𝗻𝘁 𝗴𝗮𝘁𝗲 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻 𝗶𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀. In situations like that, I actually prefer keeping agents stationary in key allowing buyers to walk through more freely. It keeps things flowing and avoids bottlenecks.But not every open house is a crowd.

𝗧𝗼𝗱𝗮𝘆 𝘄𝗮𝘀 𝗮 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼.The property was large, four full floors of living space, but the interest level did not suggest a heavy turnout. That creates a different kind of challenge.𝗬𝗼𝘂 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗮𝗻𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗹𝗮𝗿𝗴𝗲 𝗵𝗼𝗺𝗲 𝘂𝗻𝗮𝗰𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝗱, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗮𝗴𝗲𝗻𝘁 𝗼𝗻 𝘀𝗶𝘁𝗲. So I adjusted.

𝗜 𝗹𝗼𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗺 𝗱𝗼𝗼𝗿 𝗮𝗻𝗱 𝗽𝗹𝗮𝗰𝗲𝗱 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝘀𝗶𝗴𝗻 𝗮𝘀𝗸𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝘁𝗼 𝘄𝗮𝗶𝘁 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗳𝗼𝗿 𝗮 𝗳𝗲𝘄 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝘄𝗵𝗶𝗹𝗲 𝗜 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝘁𝗵𝗲 𝘁𝗼𝘂𝗿 𝗜 𝘄𝗮𝘀 𝗼𝗻. It created a natural pause point, allowed me to stay in control of the showing, and made sure every group got proper attention without others roaming the house. It is a small move, but it makes a big difference.

𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽 𝗼𝗽𝗲𝗻 𝗵𝗼𝘂𝘀𝗲𝘀 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝘀𝘀 𝗳𝗿𝗲𝗲.This can matter even more when a property is tenant occupied. Tenants already feel like their privacy is being interrupted. The last thing you want is strangers walking through their space without any structure or supervision.

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝗼𝗻𝗲 𝘀𝗶𝘇𝗲 𝗳𝗶𝘁𝘀 𝗮𝗹𝗹 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. 𝗬𝗼𝘂 𝗮𝗱𝗷𝘂𝘀𝘁 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆, 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗮𝘆𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗼𝗺𝗲. 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝘁𝗵𝗲 𝗳𝗹𝗼𝘄, 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝘀𝗽𝗮𝗰𝗲, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿.

Let’s clear something up.

There is absolutely nothing wrong with hiring a real estate agent who is competitively priced. You should be thoughtful about fees. This is a business decision.

But there’s a big difference between competitive and Bargain Bin Bobby.

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗵𝗼𝗼𝘀𝗲 𝗮𝗻 𝗮𝗴𝗲𝗻𝘁 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝘄𝗵𝗼 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗹𝗲𝗮𝘀𝘁, 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝘀𝗸𝗶𝗹𝗹𝗳𝘂𝗹𝗹𝘆 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗻𝗴- 𝘆𝗼𝘂’𝗿𝗲 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗮𝘀𝘀𝗲𝘁 𝗳𝗼𝗿 𝗮 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁.

The truth is, the difference between a great agent and a cheap one is rarely the fee. It’s what you net and whether you actually make it to the closing table.

𝗔 𝘄𝗲𝗮𝗸 𝗮𝗴𝗲𝗻𝘁 𝗰𝗮𝗻 𝗰𝗼𝘀𝘁 𝘆𝗼𝘂 𝘁𝗲𝗻𝘀 𝗼𝗳 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗶𝗻 𝗽𝗿𝗶𝗰𝗲 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀, 𝗯𝗮𝗱 𝘁𝗲𝗿𝗺𝘀, 𝗼𝗿 𝗱𝗲𝗮𝗱 𝗱𝗲𝗮𝗹𝘀.𝗧𝗵𝗮𝘁 “𝗰𝗵𝗲𝗮𝗽 𝗱𝗲𝗮𝗹” 𝗴𝗲𝘁𝘀 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗥𝗘𝗔𝗟 𝗳𝗮𝘀𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗵𝗼𝘂𝘀𝗲 𝘀𝗶𝘁𝘀 𝗼𝗿 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗳𝗮𝗹𝗹𝘀 𝗮𝗽𝗮𝗿𝘁.

So yes, be smart. Interview agents. Understand their fee structure. Make sure it makes sense. But if your entire selection process is “who’s cheapest,” you’re not being savvy at all.

Shop for experience. Shop for strategy. Shop for someone who can actually get you to the closing table with the strongest possible outcome.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆, 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗽𝗮𝘆 𝗮𝗻 𝗮𝗴𝗲𝗻𝘁. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵.

There’s a pattern right now. Homes hit the market, sit with no real interest, and quickly go stale.

Some agents miss the details that actually drive value. And in this market, those details matter.

Not all properties trade the same just because they share a location. Pricing them like they’re interchangeable is a mistake.

There’s also no such thing as a legal “mother-daughter” designation in NYC. Many homes are legally one-family, and if you don’t understand the Certificate of Occupancy, you’re pricing wrong from day one.

Flood zones and elevation matter. A buyer factoring in thousands per year in insurance is looking at your price very differently.

Lot size matters too. Even on the same block, the difference can be significant, and that directly impacts value.

And one of the biggest mistakes: pricing based on what’s listed instead of what’s sold. A group of overpriced listings doesn’t support your price. It shows what isn’t selling.

You get one real window when your home hits the market. That first wave of attention is everything.

Local knowledge isn’t a buzzword. It’s the difference between selling and sitting.

A property isn’t truly “vacant” just because you plan for it to be. If there’s a tenant in place, your sale comes with an extra layer of risk.

Not every tenant needs to be served notice immediately. Some are cooperative and helpful. But you have to be realistic. A tenant’s behavior can change quickly once photos are taken, showings begin, and the reality of moving sets in.

As agents, we are not working against tenants. In many cases, we can actually help them transition, whether that means finding a new rental, negotiating a lease that works for them, or even guiding them through a purchase of their own. When handled properly, this process can be a shift, not just a disruption. However-

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗲𝗮𝗿𝗹𝘆 𝗿𝗲𝗱 𝗳𝗹𝗮𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 𝗶𝗴𝗻𝗼𝗿𝗲. Resistance to photography. Delayed responses about access. Making showings difficult. These are small signs that often turn into bigger problems.

𝗙𝗿𝗼𝗺 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘀𝘁𝗮𝗻𝗱𝗽𝗼𝗶𝗻𝘁, 𝘁𝗵𝗲 𝘀𝗮𝗳𝗲𝘀𝘁 𝗺𝗼𝘃𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗼𝗻𝘁𝗵 𝘁𝗼 𝗺𝗼𝗻𝘁𝗵 𝘁𝗲𝗻𝗮𝗻𝘁 𝗶𝘀 𝘁𝗼 𝘀𝗲𝗿𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲 𝗲𝗮𝗿𝗹𝘆. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗮𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲. 𝗜𝘁 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲.

Serving notice starts the clock. If you wait until you have a buyer ready to close, you are already behind. What could have been handled months earlier can turn into significant delays and even lost buyers.Even if your tenant is being polite and cooperative, serving notice can still be the right move. It can be explained as part of the process when a property is being sold.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿 𝗶𝘀 𝗿𝗲𝗮𝗱𝘆, 𝘆𝗼𝘂𝗿 𝘁𝗶𝘁𝗹𝗲 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿, 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗲𝗻𝗮𝗻𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗼𝘂𝘁, 𝘆𝗼𝘂𝗿 𝗱𝗲𝗮𝗹 𝗶𝘀 𝗮𝘁 𝗿𝗶𝘀𝗸. 𝗣𝗹𝗮𝗻 𝗮𝗵𝗲𝗮𝗱 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲.

One of the biggest misconceptions I see when pricing homes is the belief that every dollar spent on renovations automatically increases the value of the property. It doesn’t work that way.

Some improvements consistently help resale value. Others were wonderful for your own enjoyment but do very little for the market. But here’s the truth-

𝗧𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗿𝗲𝗶𝗺𝗯𝘂𝗿𝘀𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝘀𝘁𝗲.

If you installed something very specific because it made you happy, that is perfectly fine. Homes are meant to be lived in and enjoyed. Just think of those choices as lifestyle upgrades, not necessarily financial investments.

𝗥𝗲𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗧𝗵𝗮𝘁 𝗢𝗳𝘁𝗲𝗻 𝗔𝗱𝗱 𝗩𝗮𝗹𝘂𝗲

🔸Kitchen updates

🔸Bathroom renovations

🔸Refinished hardwood floors

🔸Fresh neutral paint

🔸Landscaping and curb appeal

Many of these projects recover roughly 60 to 90 percent of their cost.

𝗥𝗲𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗧𝗵𝗮𝘁 𝗢𝗳𝘁𝗲𝗻 𝗔𝗱𝗱 𝗟𝗲𝘀𝘀 𝗩𝗮𝗹𝘂𝗲

🔹Pools in many areas

🔹Highly customized kitchens

🔹Luxury upgrades beyond neighborhood standards

🔹Very personalized design choices

These projects often return 30 to 50 percent of their cost.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: 𝘆𝗼𝘂𝗿 𝗿𝗲𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝘆 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝘄𝗼𝗿𝘁𝗵 𝗲𝘃𝗲𝗿𝘆 𝗽𝗲𝗻𝗻𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗵𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀. 𝗝𝘂𝘀𝘁 𝗱𝗼 𝗻𝗼𝘁 𝗮𝘀𝘀𝘂𝗺𝗲 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗶𝗹𝗹 𝗿𝗲𝗶𝗺𝗯𝘂𝗿𝘀𝗲 𝗶𝘁.

One of the easiest ways for a realtor to win a listing is to promise the highest price.Sometimes I simply refuse to do that.

There have been many appointments where I sat down with a seller, reviewed the numbers, and told them something they did not want to hear. Occasionally that means I lose the listing. But I would rather lose the listing than price a home in a way that makes no sense for the market.

When a home is dramatically overpriced, the result is usually the same. The seller becomes frustrated, the agent spends months working on something that cannot realistically sell, and the property eventually ends up selling for less than it might have if it had been priced correctly from the start.

That is not good for you and it is not good for my reputation as someone who understands this market.When I prepare a pricing analysis, I always ask sellers to look carefully at the comparables I bring. Not just the homes that are for sale, but the homes that have actually sold. Active listings show what people hope to get. Sold properties show what buyers were actually willing to pay.

There are situations where pricing slightly higher can make sense. When I represent a fiduciary such as an Executor or Trustee, there can be a responsibility to demonstrate that the property was properly exposed to the market to capture full value. In those cases a slightly higher starting price can sometimes be appropriate. But even then, the pricing still has to live in the realm of reality.

My job is not to tell you what you want to hear.

My job is to help you price your home in a way that gives it the best chance to sell well.

I see properties mispriced all the time, and very often they’re listed by agents who don’t actually live and work in this area.

There are real distinctions between Hamilton Beach, Old Howard Beach, New Howard Beach, and Lindenwood. When those differences are missed, pricing and marketing are off from day one.

I’ve seen open houses scheduled in Hamilton Beach during high tide. I’ve seen houses advertised with the wrong zoned schools listed. Buyers notice these kinds of things immediately.

You also need an agent that’s regularly available to show the property. I recently took over a listing that had been with an agent who lives nearly an hour away. Showings were scheduled around her availability instead of buyer demand. How do you think that works out?

Local knowledge isn’t just comps and contracts- it’s living and breathing the neighborhood, down to the slice.