Esquire Realty Ciaramella & Co.

I see properties mispriced all the time, and very often they’re listed by agents who don’t actually live and work in this area.

There are real distinctions between Hamilton Beach, Old Howard Beach, New Howard Beach, and Lindenwood. When those differences are missed, pricing and marketing are off from day one.

I’ve seen open houses scheduled in Hamilton Beach during high tide. I’ve seen houses advertised with the wrong zoned schools listed. Buyers notice these kinds of things immediately.

You also need an agent that’s regularly available to show the property. I recently took over a listing that had been with an agent who lives nearly an hour away. Showings were scheduled around her availability instead of buyer demand. How do you think that works out?

Local knowledge isn’t just comps and contracts- it’s living and breathing the neighborhood, down to the slice.